You've built a fancy new website, splashed out on top-notch photography, written amazing content to sell your product or service, and spent countless hours agonizing over which font to use. However, you can't generate a lead for love nor money.
While you've spent all your time and money building something undeniably shiny and pretty, you've failed to address a bigger problem: SEO – optimizing your website's performance to help drive traffic from the search engines.
Without a steady stream of qualified traffic (i.e., those people who are actively searching for a solution to a problem your business can solve), your pristine new website can soon become a very expensive elephant in your office.
But it doesn't have to be that way.
Search Engine Optimization (SEO)
As a business owner, it's worthwhile doing your research on Search Engine Optimization. This is the process of increasing the quality and quantity of your website traffic by increasing its visibility to users of a web search engine (think Google and Bing).
While there are countless articles on the internet advising business owners how to use SEO to their advantage, our advice is to engage the services of a reputable company specializing in SEO to avoid falling foul of some well-known SEO swindles.
In the UK, for instance, we recommend Huddersfield-based firm Attercopia for your SEO needs. They provide an agile and systematic approach, drawing on everything from technical SEO to creative content and traditional marketing theory to UX focused web design.
However, if this is your first time working with a professional SEO company, it's worth educating yourself about all areas of SEO—the good and the bad—to make sure your company doesn't fall foul of the wrath of the search engines.
With that in mind, here are the top three SEO swindles you need to be aware of:
1. Promising Guaranteed Rankings
If you engage the services of an SEO company, the first red flag, you need to watch out for is if they guarantee you a first page ranking on Google. Simply put, no company can guarantee you a first-page ranking, so be ready to walk away if you hear their salespeople spout this line.
2. Google is Our Best Friend
Any SEO company that claims to have inside information about how the Google algorithm works is at best a fantasist and at worse a liar. Any SEO professional worth their salt should base their claims on a consistent track record and a comprehensive knowledge of what works and what doesn't.
3. Everything is Opaque
If you hire an SEO professional who refuses to explain their SEO methods or is purposely evasive when you ask tough questions, this is yet another sign that their way of doing things is likely black hat (i.e., dodgy). They should be able to explain in detail what they're doing to assuage your fears.
What do you think?
Have you fallen foul of some dodgy SEO methods? What advice would you give others keen to avoid an SEO scam? Please let us know in the comments section—we'd love to hear from you.
Verify a website below
Are you just about to make a purchase online? See if the website is legit with our validator: