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SEO & Website Promotion Scam

Search Engine Optimization Scam: How It Works

Let's say you have a website, a blog, or a small business that needs some exposure online. Just like we all do. You've heard about all these SEO tactics, secrets to push your website to the top of the search engine, and so on...

Now, you think it's about time to step up your game and you might consider some of those unsolicited emails promising magical SEO or simply to hire somebody who might look like a specialist.

Just in case you didn't know, SEO or Search Engine Optimization is a way to get your website to show up on global searches by using keywords and various other strategies effectively. However, many scammers will advertise their “services” as online marketing specialists, promising you that - if you hire them - your site will come up high on search engines, meaning lots of hits and eventually sales.

Some of these 'companies' often charge hundreds or even thousands of dollars to do the work but never deliver. Scammers approach their victims via pop-up ads, emails, cold calls and even flyers in mailboxes.

Don't get us wrong. There are legitimate companies that do proper and amazing SEO business; in this specific scam, crooks just charge and pretend to work for 5 or 6 months without actually doing anything, while you're transferring them money every 1st of the month. You just have to learn how to make the difference between the two.


Some of the scammers you 'hire' might even do black hat SEO. One example is to go into your website's HTML code and paste on the background color of your site thousands of keywords related to your business, but which are typed with the same color so you can't see them. This way, you can't notice the text, but Google spiders might recognize the words and propel your page into higher rankings.

In a few weeks, you'll see the results and might think the 'hired' SEO person did an excellent job. Black hat SEO is an illegal practice and Google has been working on it already. 



Search Engine Optimization Scam: How To Avoid

Ask for previous work and request to connect with former clients of your hired 'specialist'. Don't trust any spam that comes to your inbox. If you need help with your SEO, there are great organizations who can help you out. Use only reputable companies.


Search Engine Optimization Scam: How To Report

Make your family and friends aware of this scam by sharing it on social media using the buttons provided. You can also officially report the scammers to the Federal Trade Commission using the link below:

Report To The FTC Here


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