SEO & Website Promotion Scam

How Criminals Trick You When They Promise To Do Your SEO

Let's say you have a website, a blog, app, or a small business that needs some exposure online. You've heard about all these SEO tactics, secrets to push your website and products to the top of the search engine, and so on.

SEO or Search Engine Optimization is a way to get your website to show up on global searches by using keywords and various other strategies effectively. However, many scammers advertise their "services" as online marketing specialists, promising that – if you hire them – your site will come up high on search engines, leading to lots of hits and sales. How does the scam work?

Watch the video below to see five phrases that give away an SEO scam:

5 Phrases That Give Away a SEO Scam Video

Let's take a deeper look. You think it's about time to step up your game and you might consider some of those unsolicited emails promising magical SEO or simply to hire somebody who might look like a specialist.

Some of these 'companies' often charge hundreds or even thousands of dollars to do the work but never deliver. Scammers approach their victims via pop-up ads, emails, cold calls and even flyers in mailboxes. Others impersonate attorneys and reach out to website owners and ask them to post links on their website.


Don't get us wrong. There are legitimate companies that do proper and amazing SEO business; in this particular scam, crooks just charge and pretend to work for a few months. "The results of a true SEO work will be seen in five-six months, if it's done properly", they might say. The statement is actually true; however, tricksters are not actually doing anything all this time, while you're waiting for the months to pass to see results and transferring money every 1st of the month.

You just have to learn how to make the difference between the two.


Black Hat SEO: Posting Keywords With The Same Color As The Background

Some of the scammers you hire might even do black hat SEO. What does that mean? One example is to go into your website's HTML code and paste on the background color of your site thousands of keywords related to your business, but which are typed with the same color so you can't see them. This way, you can't notice the text, but Google spiders might recognize the words and propel your page into higher rankings.

In a few weeks, you'll see the results and might think the hired SEO person did an excellent job. However, Black Hat SEO is an illegal practice and Google has been working on it already. The danger is that you might even have your domain blocked by Google, if you don't do your homework in finding someone reliable to do your SEO! 



Search Engine Optimization Scam: How To Avoid

Ask for previous work and request to connect with former clients of your hired 'specialist'. Don't trust any spam that comes to your inbox. If you need help with your SEO, there are great organizations who can help you out. Use only reputable companies.

Here are four phrases that should raise a red flag for you – avoid hiring anyone who tells you these:

1. "We will get you on Google first page". It's a very loose statement. They will only get you on Google's first page for your name's search. When hiring someone, make sure you ask to get ranked for a different keyword that's relevant to your business (eg. "plumbing services in New York", "best dentists in London", or "carpet cleaning Chicago"). 

2. "Guaranteed Results in 30 days".

3. "We have insider secrets or friends at Google".

4. "Do not worry about the technical details".


Search Engine Optimization Scam: How To Report

Make your family and friends aware of this scam by sharing it on social media using the buttons provided. You can also officially report the scammers to the Federal Trade Commission using the link below:

Report To The FTC Here


How To Protect Yourself More:

If you want to be the first to find out the most notorious scams every week, feel free to subscribe to the Scam Detector newsletter here. You'll receive periodical emails and we promise not to spam. Last but not least, use the Comments section below to expose other scammers.

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A sales agent called from Jump up media to talk to me about my ad on Google ad words. He promised he could rum my ad better at a cost of £226.80 per month. He was really nice and now I realize forceful, I asked for a pre-lunch of the key phrases they want to choose before I make any decision,He ask if I could secure the key phrases with £20. I went ahead and paid a deposit of £20 and specifically said to the scam compliance officer which sounds so stupid after the event, that he must call the… Read more »

Oliver McMullen

I had a similar problem with Jump Up Media. They told me, amongst other lies, that they were UK Google partners and that I had been selected for a special promotional campaign. But "Mr Calum Jones" made one mistake – he put me on hold whilst he processed my payment – I had time to regain my senses and check them out on line. As soon as he came back I said I had changed my mind and cancelled the sale – which was within my rights to do. At this point he passed me onto someone else who got… Read more »

cassie mcneal

i was mail a check for 1992. 12 from s.f. llyods management inc. to shop i wanted to no if its a scam


Can anyone please confirm if SMS Marketing Ltd is a genuine or a fraud company. Their contact details are as given below :-

+91 7396299812
CMDD – Karthik

Patricia J.

Scammed by (2) separate businesses that were supposed too help with home based business setup. Help was to be in form of coaching on the development of personal web site; acquiring product supply; bookkeeping; LLC formation; and the list goes on. Bottom line ~ $59,000 down the drain. The business’s involved : BBS (Better Business Solutions) and BDCenter (Business Development Center.)

John Beknan

Make sure you do your homework before giving
Any account information to anyone

Check and re-check , company history, back
K ground, people who had work there



Avoid Coastal Web LLC!!!! They are huge scammers. They got me with a “1000 referral program and search engine optimization” trick… You search and search for ways to make money online from home, and you think you have found one. So of course it starts out, you can make thousands a day. You enquire, then a man calls, JOHN SANDERS, quite a fast talker, knows just what to say for everything you could think of to asked (Except they skip around with what exactly it is that you are supposed to do). His phone number is 480-389-1384. Then he gets… Read more »

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