SEO & Website Promotion Scam
How Criminals Trick You When They Promise To Do Your SEO
Let's say you have a website, a blog, app, or a small business that needs some exposure online. You've heard about all these SEO tactics, secrets to push your website and products to the top of the search engine, and so on.
SEO or Search Engine Optimization is a way to get your website to show up on global searches by using keywords and various other strategies effectively. However, many scammers advertise their "services" as online marketing specialists, promising that – if you hire them – your site will come up high on search engines, leading to lots of hits and sales. How does the scam work?
Watch the video below to see five phrases that give away an SEO scam:
Let's take a deeper look. You think it's about time to step up your game and you might consider some of those unsolicited emails promising magical SEO or simply to hire somebody who might look like a specialist.
Some of these 'companies' often charge hundreds or even thousands of dollars to do the work but never deliver. Scammers approach their victims via pop-up ads, emails, cold calls and even flyers in mailboxes. Others impersonate attorneys and reach out to website owners and ask them to post links on their website.
Don't get us wrong. There are legitimate companies that do proper and amazing SEO business; in this particular scam, crooks just charge and pretend to work for a few months. "The results of a true SEO work will be seen in five-six months, if it's done properly", they might say. The statement is actually true; however, tricksters are not actually doing anything all this time, while you're waiting for the months to pass to see results and transferring money every 1st of the month.
You just have to learn how to make the difference between the two.
Black Hat SEO: Posting Keywords With The Same Color As The Background
Some of the scammers you hire might even do black hat SEO. What does that mean? One example is to go into your website's HTML code and paste on the background color of your site thousands of keywords related to your business, but which are typed with the same color so you can't see them. This way, you can't notice the text, but Google spiders might recognize the words and propel your page into higher rankings.
In a few weeks, you'll see the results and might think the hired SEO person did an excellent job. However, Black Hat SEO is an illegal practice and Google has been working on it already. The danger is that you might even have your domain blocked by Google, if you don't do your homework in finding someone reliable to do your SEO!
Search Engine Optimization Scam: How To Avoid
Ask for previous work and request to connect with former clients of your hired 'specialist'. Don't trust any spam that comes to your inbox. If you need help with your SEO, there are great organizations who can help you out. Use only reputable companies.
Here are four phrases that should raise a red flag for you – avoid hiring anyone who tells you these:
1. "We will get you on Google first page". It's a very loose statement. They will only get you on Google's first page for your name's search. When hiring someone, make sure you ask to get ranked for a different keyword that's relevant to your business (eg. "plumbing services in New York", "best dentists in London", or "carpet cleaning Chicago").
2. "Guaranteed Results in 30 days".
3. "We have insider secrets or friends at Google".
4. "Do not worry about the technical details".
Search Engine Optimization Scam: How To Report
Make your family and friends aware of this scam by sharing it on social media using the buttons provided. You can also officially report the scammers to the Federal Trade Commission using the link below:
How To Protect Yourself More:
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