With thousands of scams costing consumers millions of dollars each year, more and more consumers are eyeing online businesses with an air of suspicion. The online market is highly saturated, with businesses all competing for traffic, but the moment your potential customer starts to have doubts, all the hard work you have spent getting them to your site is effectively wasted.
So, how do you go about winning the trust of potential customers?
Build A Professional Website
Dodgy graphics, broken links, dated content, and confusing navigation will all trigger alarm bells with your potential customers. Make sure your website is sharp, clear, and concise with informative and relevant content, up-to-date customer reviews, and well-defined graphics. Be sure to build a brand that is easily recognizable with prominent logos, and use favicon generators like the ones found at Oberlo to ensure a consistent look on browser tabs.
All this creates a good first impression and can help convert casual browsers into profitable buyers.
Make Sure You Are Accredited
Businesses with an accreditation from an official governing body tend to have a head start when to comes to gaining the trust of their customers. Customers can rest assured that the product or service they are receiving has been tested by an independent body and is therefore safe, reliable, and of good quality.
Mandatory licenses such as gambling licenses for online casinos give customers piece of mind, but even where it is not compulsory, it’s always a good idea to acquire certificates and seals of approval from recognizable authorities to your website, in order to make your visitors feel safer.
Provide First-Class Customer Service
Positive reviews are the lifeblood of your business, and angry users will leave bad reviews which will compromise your integrity.
You will always find customers that run into difficulty while trying to access your products or services. Often this can even boil down to user error, making it an unavoidable part of your online business. An easy-to-contact customer service, with a fast and efficient service that is always polite and helpful, will not only help you retain customers, but it will also help you to build a positive reputation.
Set Yourself Up With Mainstream Payment Providers
The logo of certain payment providers can instantly put doubts to rest when the time comes to ask your customers to part with their hard-earned cash. Visa, Mastercard, and PayPal are all so mainstream that they are instantly associated with legitimate businesses.
Potential customers will feel secure when performing transactions using one of these payment providers, helping to establish trust with your site.
Provide Extensive Contact Information
Providing a Contact page with a telephone number, postal address, email address, Twitter page, Facebook page, LinkedIn profile, and any other information can help establish credibility as well as streamlining the networking potential.
Reassurance from previous customers is the quickest way to get future customers to trust your business and take the leap towards making their first purchase. By including testimonials in an easy-to-find place on your website, you should start to see an increase in conversion rates.
Online Scams: How To Report Them
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