Influencers, Beware: Blog Advertising Fraud Hits The Online World
Influencer Advertising Scam: How It Works
Blogging has become a big money industry. Many influencers earn a good living by blogging and selling advertising space on their successful blog sites. Given the amazing success that so many have achieved from this endeavor, could scammers be far behind?
In the Influencer Advertising Scam, the blog site owner receives an email from someone claiming to be a representative from an advertising agency. The rep is offering the opportunity to sell advertising space for your blog on other popular blog sites, as well as providing guest bloggers that are professionals in their respective industries.
Of course there are advertising companies and media buyers all over the world, but in this particular case scammers offer to pay you in advance for a year, just so they get your personal and financial information. Not to mention that typically – to be one of the legitimate agencies' client – you need to have hundreds of thousands of followers/fans (if not millions) to qualify.
Influencer Advertising Scam: How To Avoid
Never reply to an unsolicited email from any company that you can't find anything about online. Offering their services or a great once-in-a-lifetime moneymaking opportunity might sound good, but they are often too good to be true. If the owner of the blog seeking advertising does not contact you themselves it is likely not a legitimate offer.
Contact the blog site owner in question yourself, to determine if he knows anything about this offer, or if he is using this upstart company to help sell advertising space.
Sure, there are various platforms that intermediate connections between influencers and bloggers, but make sure you research extensively all the names involved.
Influencer Advertising Scam: How To Report
Warn your influencer friends about this scam by sharing it on social media using the buttons provided. You can also officially report the scammers to the Federal Trade Commission using the link below: