Customer Appreciation Call Scam: How It Works
(with video below) Creating customer loyalty has always been one of the most important marketing tools for companies. Whether is about customized business gifts or appreciation for service, little gestures always lead to customer retention. But how about customer appreciation calls?
Let’s say the phone rings and as soon as you answer you hear an automatic message: “Because you are a valuable [name of a popular company] customer, you have received an appreciation gift. Please press 1 now.” The scam has two variations:
Scenario 1: Premium Line Call Trap
If you press 1 hoping to get your free prize, you could be kept on hold for several minutes, while your phone bill records “Premium” charging per minute; or be asked to call a toll-free number (a situation in which the same thing can happen).
Watch the video below to see in action how this sneaky premium line works.
Scenario 2: Small Fee Payment
You will be invited to talk to a representative of the company. After he has congratulated you and told you more about the “gift” you have won, he will ask for your bank account details or your credit card number, explaining that there is a minor tax to pay on the gift.
How To Avoid The Customer Appreciation Scam:
Winning things over the phone are never real, especially if they have the “valuable customer” approach.
How To Report The Customer Appreciation Scam:
Make your family and friends aware of this scam by sharing it on social media using the buttons provided. You can also officially report the scammers to the Federal Trade Commission using the link below:
How To Protect Yourself More:
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