Amazon Brushing: Fake Reviews


How Do You Know Which Amazon Reviews Are Real or Fake?

Do you buy stuff on Amazon? You check out the reviews first, right? You purchase according to them, yes? Well, what if we tell you that tons of reviews you trust for some products are absolute crap? There is a thing called ‘Amazon Brushing’  which has been spreading like an epidemic lately, making buyers around the world purchase products that are not really what they’re advertised as. What is Amazon Brushing?

Watch the video below to see in action the Amazon Brushing scheme exposed:

Amazon Brushing: Fake Reviews Video

The Amazon Brushing applies to products that are smaller and cheaper, mostly. What questionable sellers do is purchase their own products as ‘gifts’ and send them to random addresses to individuals that they find on the Internet. They could even buy these lists with victims from third-parties.

What happens is, when you receive merchadise as a gift, you can leave a review as a anonymous receiver. This way, the sellers buy hundreds of their own products, ship them to others as gifts, then leave a review for themselves (from fake newly-created accounts as buyers) as 5-star. The reviews are as realistic as possible.

When you go on Amazon and look for the desired item, you will look not only at the reviews, but also at the number of them. If you see your product has 252 reviews all of a 5-star rating, you’d probably buy on the spot, right?

amazon fake reviews brushing


The merchandise comes with no return addresses, so the recipients don’t know where the items are coming from.

Scammers get their money back (as they’re both sellers and buyers), except for a small fee that goes to Amazon. However, the small price they pay comes back 100 times more when they sell their items to gullible buyers online. Hopefully, you’re not one of them.

If you look at the video above, you see that most of the products that are subject to the Amazon Brushing scheme are smaller, such as humidifiers, flashlights, Bluetooth speakers, phone covers, light bulbs, smartphone chargers, etc. It could be anything you are looking for.

Amazon Fake Reviews: How To Avoid

It is very hard, indeed. The Amazon headquarters announced that they are looking into the problem. “We investigate every report of customers receiving unsolicited packages and will ban all vendors and reviewers who abuse the review system.”

Until Amazon improves the algorithm and weeds out the fake reviews, you can look for testimonials anywhere else on the Internet besides their platform. Type in Google the name of the product you want to buy and add the word ‘scam’ at the end. Alternatively, simply find 3 or 4 more online sources for reviews, for the same product. Make sure there are many.

Be also aware of other Amazon-related fraudulent activities such as the Amazon Login Attempt Scam, the Amazon Prime Scam or the Fake Amazon Shipment.


Amazon Brushing: How To Report

Warn your friends and family about the Amazon Brushing scheme scam by sharing it on social media here. You can also officially report the scammers or questionable sellers to Amazon using the link below:

Report To Amazon Here

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  1. john brown says:

    If Amazon REALLY cared all they would have to do is post the date on the review, about when the receiver became active on Amazon AND if this was their first review. That would pretty much flag it for most people, never mind some fancy math routine.

  2. Sui Ble says:

    Amazon allows fake reviews because they profit from them.

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