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Customer Appreciation Call

How The Scam Works:

(with video below) Creating customer loyalty has always been one of the most important marketing tools for companies. Whether is about customized business gifts or appreciation for service, little gestures always lead to customer retention. But how about customer appreciation calls?

Let's say the phone rings and as soon as you answer you hear an automatic message: “Because you are a valuable [name of a company] customer, you have received an appreciation gift. Please press 1 now.” The scam has two variations:

 

Scenario 1: Premium Line Call Trap

If you press 1 hoping to get your free prize, you could be kept on hold for several minutes, while your phone bill records “Premium” charging per minute; or be asked to call a toll-free number (a situation in which the same thing can happen).

Watch the video below to see in action how this sneaky premium line works.

How Premium Rate Numbers Work Video

 

Scenario 2: Small Fee Payment

You will be invited to talk to a representative of the company. After he has congratulated you and told you more about the “gift” you have won, he will ask for your bank account details or your credit card number, explaining that there is a minor tax to pay on the gift.

 

How To Avoid The Customer Appreciation Scam:

Winning things over the phone are never real, especially if they have the “valuable customer” approach.

 

How To Report The Customer Appreciation Scam:

Make your family and friends aware of this scam by sharing it on social media using the buttons provided. You can also officially report the scammers to the Federal Trade Commission using the link below:

Report To The Federal Trade Commission Here

 

How To Protect Yourself More:

If you want to be the first to find out the most notorious scams every week, feel free to subscribe to the Scam Detector newsletter here. You'll receive periodical emails and we promise not to spam. Last but not least, use the Comments section below to expose other scammers.

 

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